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ServiceIQ Workshop - Yorke Peninsula


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The 3 P’s - Packaging, Partnerships & Pricing + Distribution & Commission

SATIC, with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available and conditions apply. See below for more information and to register your interest.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators.

They aim to deliver tangible outcomes - learnt today and implemented tomorrow.


The 3 P’s - Packaging, Partnerships and Pricing

Customers are seeking convenience, value added experiences and personalised itineraries tailored to their individual needs. This workshop is about partnerships and collaboration and will help you identify other tourism operators in your (or nearby) region that offer complementary products aligned to your target market and brand. You will practice how to develop itineraries and price packages to offer compelling value-added experiences and join forces to explore new marketing and distribution avenues to gain greater exposure, reach more ideal customers and turn them into advocates.

Key takeaways:

- Different types of packages and tourism case studies
- Choosing complementary tourism products or services for collaboration
- Design bundles or packages that add value and convenience to your customer and deliver a more memorable travel experience
- Partnership contracts and considerations from legal perspectives
- Differentiate major pricing strategies
- Practice pricing a package

Distribution and Commission

The ‘add-on’ workshop on distribution and commission will provide insights into the various traditional and modern distribution channels and how to build commission into your pricing structure. Distribution is about enhancing the visibility and sale of a tourism product by providing your ideal target market with a variety of ways to buy your product. Third-party channels such as travel agents, wholesalers, online travel agents (OTA’s) and inbound tour operators (ITO’s) act as an extended sales and marketing arm for operators, to help reach required capacity levels. Distribution partners have built significant customer brand equity and developed a detailed understanding of customer requirements, expectations and offer significant target market reach in a globalised industry. Commissions vary by channel from (mostly 10-30%) and can be regarded as a marketing cost to the business.

Key takeaways:

- Understanding roles of various distribution partners and the tourism supply chain
- Understanding commission levels and average commission
- Get ‘distribution-ready


Trainer: Siggi Frede - Effektiver

When: Tuesday, 8 May

Session one: 10:00am – 1:00pm
Session two: 1:45pm – 3:15pm

Where: Maitland Information Centre – 3 Robert Street, Maitland SA 5573

Session one ONLY – $60pp
Includes morning tea.

Session two ONLY – $30pp

Session one & two – $90pp
Includes morning tea and lunch.

RSVP: Tuesday, 1 May
Spaces limited, bookings essential.

*Investment includes complimentary one-on-one business coaching session per registered business as outlined below.


ABOUT THE TRAINER: Siggi Frede - Effektiver

Siggi is a strategic tourism marketer qualified with a Master in Business Administration. Since January 2016 she has been lecturing at ICHM (International College of Hotel Management) and loves sharing her vast industry knowledge and experience with Bachelor of International Hotel Management students teaching Customer Relationship Management (CRM), Business Strategy, Brand Management and Entrepreneurship.

Siggi’s tourism career spans over 25 years in a diverse range of sales and marketing roles including 12 years of destination marketing in both Germany and Australia.

With her strategy and marketing consultancy ‘Effektiver’ she is delighted to contribute to SATIC’s ServiceIQ Program and better equip tourism businesses to deliver a holistic customer experience through customer journey mapping.

SATIC Member have access to useful tools from previous ServiceIQ Workshops. Login and view tools: http://bit.ly/2j2C0zQ.


SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop. These sessions are a follow-up of your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply.


For further information, please contact Roz on (08) 8110 0123 or email roz@satic.com.au.