Digital marketing is a rapidly changing environment, with the emergence of social media sites and mobile apps. Sites such as Facebook and Twitter have billions of active users worldwide, these social sites have become an integral part of how people communicate, digest news and purchase products. Implementing a digital marketing strategy involves in-depth knowledge of the dynamics of these new forms of media. How do you engage customers in this mobile age?
This digital marketing masterclass has been designed to enable you to understand tactical and strategic methods used to plan and execute effective digital marketing campaign.
This Masterclass will be delivered by Professor Bharathi Gopal, a senior lecturer visting from Christ University in Bangalore.
Prof. Bharathi S Gopal is a teacher in Marketing. She has over 18 years of academic experience of teaching Marketing courses to post graduate and MBA Students. She specialises in Consumer Behaviour, Strategic Marketing, Marketing Communication and Digital Marketing. She uses diverse pedagogy - marketing simulations, case studies, flip class and others.
She has also helped a number small businesses in India develop, by offering consulting advice on designing digital marketing campaigns and implemented a go-to market strategy for a start-up. She extensively uses case studies to teach strategic lessons for Digital Marketing.
Besides teaching, Prof. Bharathi heads the Marketing Specialization. She is also the Coordinator, Centre for Case Research and Development. Through the Centre she trains faculty staff in the University on teaching through case studies.
This class is suitable for students of all levels of study, including postgraduate students
Lunch is included in this masterclass