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Content Marketing for Web, Mobile and Social Media

Event organized by Econsultancy

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A 2-day workshop covering the principles of content marketing for online and mobile channels and a practical approach to develop a sustainable content marketing strategy.

Upon completion of this course, you will be able to:

- Understand the basic principles of content marketing and how it fits into the overall marketing mix.
- Understand the shift in approach from interruptive advertising to branded content
- Learn to research and understand your audience, and create compelling content to the right target audience at the right time and place
- Understand the customer decision journey and content to infuse the right content
- Use world-class frameworks to create your content strategy and plans
- Learn how to measure the success of your content marketing plans