People have learnt to avoid the massive amount of content launched into their digital orbit – screening out a nonstop barrage of sales messages. How can Content Marketing effectively engage and build trust with people online?
This two-day Content Marketing Masterclass will enable attendees to build deeper customer relationships, loyalty, and commercial success through content marketing.
Upon completion of this course, you will be able to:
- Develop content marketing infrastructure to meet business goals
- Harness the power of innovative new technologies to attract and retain customers
- Build comprehensive customer journey maps and understand the paid, owned and earned techniques and tools to engage.