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Rich Silverstein: Every Great Idea Starts with a Strategy

California College of the Arts
Event organized by California College of the Arts

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NOTE: Attendance is limited to CCA students only.

About Rich Silverstein
Rich grew up in Yorktown Heights, New York. After graduating from the Parsons School of Design in NewYork City, he moved to San Francisco against his father’s wishes. He worked as an art director in one-year increments for Rolling Stone magazine; Bozell & Jacobs; McCann Erickson; Foote, Cone & Belding; and Ogilvy & Mather, where he met Jeff Goodby and finally settled down. They founded GS&P in 1983 and have won just about every advertising award imaginable. In 2002 he was inducted into the Art Directors Club Hall of Fame and, two years later, into The One Club Creative Hall of Fame. Along with his partner Jeff, he was named Executive of the Decade by Adweek.

Rich serves on the board of Specialized, and though he recently retired from the Golden Gate National Parks Conservancy board after 15 years, he continues to develop work for them that keeps their brand the envy of our country’s park system.

Rich lives in San Francisco with his wife, Carla Emil, and Felix the cat. He has two grown kids, Aaron and Simone, and is a proud grandfather to Maple, Will, Owen and Emma.

Free lunch will be provided at the event for registered attendees.