Learn how paid advertising on Facebook can help your business grow its sales to both new and existing customers. This workshop is an introduction to the many options available to businesses that want to make better use of this powerful advertising channel.
6 out of 10 marketers are increasing their spend on paid Facebook advertising (Social Media Examiner trends report 2017). Why? Because for many, Facebook ads are proving very cost-effective.
There’s more to advertising on Facebook that boosting posts and promoting your business Page. This workshop opens up Ads Manager and explains the different ad types, how to structure a campaign, and how to target different audiences.
The workshop will cover:
> The Facebook Pixel and why you need it
> The elements of a Facebook ad campaign
> How to manage a Facebook Ad Account
> Finding your way around Facebook Ads Manager
> An introduction to Facebook Business Manager
> A template for a simple Facebook ad strategy
NOTE: This workshop is completely free and funded by the European Regional Development Fund. It's delivered by Dorset Growth Hub and WSX Enterprise in collaboartion with Christchurch and East Dorset Council. It is only open to Dorset, UK registered SME's and aspiring entrepreneurs within home addresses in Dorset, UK postcodes.
NOTE: Only one place allowed per business. Please contact the Growth Hub if you wish to reserve a space for another organisation or person.