Kenyon International is hosting a day of Crisis Communications training which is open to all. Led by one of our expert Associates, this intensive day-long workshop will give you the opportunity to learn the right way to handle a crisis situation and then apply those lessons in front of a live camera. Both clients and non-clients can benefit from this practical workshop style approach, designed to help you understand and apply best practice, in what is an essential part of managing any crisis situation.
Backed by extensive real-world crisis communications experience, we will help you understand what you can and cannot say and enable you to speak to the media through any channel, whether it is a video statement published on YouTube or an interview with CNN.
There will be a mixture of both theory and practice; we will discuss real-life examples of what worked and what didn’t. You will get the opportunity to practice your response to a crisis scenario and feel the pressure in front of the lens. The session will also help you think about the advanced planning preparation that needs to go into your response.
The following is just a sample of some of what the training day will include:
Why we need to communicate and how it can go wrong
The impact of Social Media on Crisis Communications
How to control your conversation with a journalist
Understanding the importance of communication with families
Preparing the interview
Key messages and examples
Dealing with difficult questions
Controlling the conversation by bridging
The spokesperson’s role – what you can say and what you cannot say
Running a news conference
Different types of interview
Recent case studies
Who Should Attend
This session is beneficial to those in a range of different roles; Executive Leadership team members, Corporate Communications and PR, Customer Services, HR & People Management, Safety and Security, Go Team and Crisis Management Team members.
Whether you are the official spokesperson for your organization, or you just need to get a better understanding of this important discipline, to help your organisation prepare, this course will prove to be invaluable.