Denim Days is a campaign to prevent sexual violence through education and public awareness. Since 2001, April has been nationally observed as Sexual Assault Awareness Month.
The idea of Denim Days began in 1997 when an 18 year-old Italian girl was raped by her driving instructor, who was later convicted and sentenced to a term of incarceration. In 1999 the Italian Supreme Court overturned the rape conviction of the driving instructor based upon the evidence that the 18-year old victim had been wearing jeans. According to the Court, “because the victim wore very, very tight jeans, she had to help the driving instructor remove them, and by removing the jeans, it was no longer rape but consensual sex. The women of the Italian Parliament were disgusted. They protested the verdict by wearing jeans to work. Since then, Denim Days has become a symbol of international protest against rape and sexual assault.
We are ask that you get involved in the fight against violence. Show your support by making a donation to wear jeans. Denim Days is a fundraiser conducted each April where businesses/employers can show their support by allowing their employees to wear jeans. In return for wearing jeans, employees are asked to make a $5 donation each time they do.