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Napa: Facebook for Business Level 2


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This is an intermediate level workshop and is the second class in the Facebook-Best Practices series. This workshop will focus on creating a Facebook marketing plan and posting strategy.

Students of this class should know how to:

1. Update their business page profile picture & cover photo
2. Edit their business page’s “About” section
3. Connect their personal profile to their business page
4. Post a status update (text, image, video) acting as their business page
5. Invite friends to “like” their business page
6. Like other business pages and interact within their business newsfeed

In this class, students will learn:

1. The importance of creating a consistent brand identity
2. The importance of creating a Facebook marketing plan and posting schedule
3. How to use Facebook analytics
4. How to grow their business page fan base
5. How to set up and use Facebook applications
6. How to use Facebook advertising

A Facebook personal profile and business page is required for class participation.

Cost: $45
Napa Valley College
2277 Napa-Vallejo Hwy BLDG 3300
Napa, CA