Navigator Consulting, in association with the Cyprus Chamber of Commerce & Industry, are pleased to announce a training programme on Tactical Sales Initiatives and Online Sales in the Cyprus Travel Sector.
The training will take place in Ayia Napa on April 24-25, 2018 (venue to be determined). Consultancy visits will also be arranged with each participating company.
This programme addresses the complexity and challenges of customer segmentation, online marketing and inventory management for Cyprus hotelliers and travel agents.
In an increasingly challenging sector, Cypriot travel providers much develop a much more segmented and tailored approach towards marketing. This includes:
The identification of customer segments and micro-segments based on customer location and demographics; holiday opportunities; and unique selling propositions;
The definition of special offers tailor-made towards specific segments;
Direct marketing towards segments, supported by social media and content marketing;
Campaign monitoring, continual innovation and adaptation.
Today, the technology exists online to market directly at relatively low cost. This 2-day training programme will cover some of the most important issues in tourism marketing today, including:
Capturing customer data and developing segmented databases
Developing high-impact newsletter marketing using Mailchimp
Effective Facebook advertising, including retargeting and lead marketing
Improving direct online sales via better special offers
Improving online sales funnel performance and user / customer experience.
The focus of the training is on developing and deploying cost-effective tools that lead to measurable and tangible results.
Further information is available on our website: http://www.navigator-consulting.com/events/tactical-sales-initiatives-and-online-sales-in-the-cyprus-travel-sector/53