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New Dimensions in Investor Relations


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aka IR for Dummies!

Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities, and the financial community.

Unlike regular public relations practices, investor relations practices must be tightly integrated with a corporation’s accounting department, legal department, and top executives in the C-suite. Investor relations also has significantly more regulatory requirements than standard public relations, owing to financial and legal requirements mandated by governments.

Join us for a special PRSA Cleveland luncheon that hopefully “de-mystifies” the world of IR a little bit with Jim Roop, APR Fellow PRSA and Brad Kostka from Roop & Co., along with Shannon Gaycheck, Toppan Vintage Vice President, and president of NIRI Cleveland/Northern Ohio (National Investor Relations Institute).