Join us Sunday, April 22nd from 1-8 PM for a pop up live performance sustainable clothing experience and related food waste infused drinks.
According to international water economists, it takes up to 800 gallons of water to make a new T shirt and about 1,800 to make a new pair of jeans. Instead of spending increasingly limited resources to make a new garments, Official Rebrand grows the value of clothes that have already been produced.
For this Earth Day event, MI of Official Rebrand, will be reimagining a capsule collection of vintage and reworked garments painting and drawing custom designs from their flash repertoire. By participating in this interactive performance, attendees will break barriers between art and fashion while fighting the fast fashion mantra that a piece is only supposed to last as long as a trend.
While anyone can come hangout in the space and witness the event, $50 will guarantee your spot to be able to have a custom garment made on site for you. You may also bring your own piece to be painted if you wish. Additionally, there will be completed garments from OR's most recent collection available for sale.
There will also be drinks using food that would otherwise be wasted by major restaurants, provided by Emma Orlow of Scratch 'n Sniff Studio. Scratch 'n Sniff Studio produces pop-ups in atypical art environments for food justice.
Official Rebrand encourages people to take personal agency over their self presentation. The rebranding process dissociates garments from gendered categories and reintroduces them without arbitrary social constraints. Lacking agency over our unchangeable genetics, yet empowered by the ability to choose our limitless second skin, we can celebrate and perform our unique interiors, who we truly are at any moment.
MI is a non-binary artist and founder of the sustainable, gender free label Official Rebrand, Inc. MI revives formerly discarded human shells with new life through altering, painting and drawing on used garments. MI's other work includes installation, photography, video & performance. MI graduated from Oberlin College where they wrote a high honors thesis about the importance of queer adornment. Soon after, they were recruited to the DRØME art collective, where they work now as an event coordinator and in-house designer. They currently live between New York and Berlin.