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Product Is Not The Product

Event organized by Outpost

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Ever wondered why good products still fail, or how average ideas turn into great companies? And how quick can you realistically expect to achieve market leader status?

Aaron Mashano talks about positioning yourself as an industry expert and how to value yourself in the marketplace. He'll use case studies great companies that defy mainstream business strategies to teach you how to get a grip on the market and leverage its unspoken rules to succeed. Get ready to see some big product myths debunked.

This event is FREE and ALL are welcome!

Aaron is the Founder and Head Coach at Start Results. He was born in Zambia, then later moved to Australia to study Law and Commerce at the University of Sydney. While studying, he set up numerous successful businesses that enabled him and his clients to live successfully and impact their communities. Helping start-ups become successful companies is not just his passion, it has become his calling. Aaron currently dedicates his time to make an impact through his social enterprises, books and audio, workshops, consulting and angel investing.