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Wednesday
02
JAN

Branding from the Inside Out: Conceiving, Creating & Curating Your...

18:00
21:00
CompuKol Communications LLC
Event organized by CompuKol Communications LLC

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Join us for an evening of networking with fellow business owners and an educational workshop. The Executive Club of New Jersey is an established business-owners networking group in Morris County. Our members are high-quality, successful business owners who attend our events to network and establish business relationships as well as educate each other on a variety of business topics.

In this workshop, you will learn hands-on techniques for conceiving, creating and curating your personal brand. We'll start off by going through the discovery process of determining your brand attributes. Next, we will talk about the most effective ways for bringing your brand to life in the on-line and real worlds. And, finally we discuss ways of curating and maintaining your personal brand in the business arena

After participating in the workshop, participants will:
* Understand the importance of a personal brand
* Have a definition and understanding of their own personal brand
* Realize techniques for launching and maintaining it in the marketplace
* Be aware of the benefits and possible pitfalls in the personal branding process

Kathryn Lancioni
Founder and CEO, Presenting Perfection, LLC.

With more than twenty years of experience in the fields of public relations, marketing, corporate communication and education, Ms. Lancioni has worked with individuals of all ages and backgrounds on understanding the nuances of personal branding, presenting and public speaking. During this time, she has worked as a journalist, a public/investor relations executive and as a college professor.

In the early 1990s, Ms. Lancioni worked as a journalist for a variety of trade and business publications including Ziff-Davis’ PC Sources, PC Magazine and Crain’s New York Business. After several years in journalism, she moved into the public relations arena.

Since the mid-1990s, Ms. Lancioni has worked with dozens of blue-chip and emerging companies in conquering their public and investor relations issues. Her clients have included: Analog Devices, Deloitte Touche, Forbes, Hoover's, IBM, Iridium, IntelliSpace, LookSmart, Monroe Litho, NCR, PanAmSat and UPS. This work has ranged from press/investor relations to media training, presentation training, branding, corporate strategy, crisis communication and merger communication.

From 2001 to 2006, Ms. Lancioni served as Vice President of Corporate Communication and Investor Relations of PanAmSat where she directed the communication and investor relations programs for the $3 billion company. Reporting directly to the CEO, she led the Company's communication efforts through a variety of scenarios as it was publicly traded, privately held and acquired during her tenure. Ms. Lancioni was one of the Company’s top spokespersons to the media, as well as to Wall Street analysts. She also took the company public on the NYSE.

Currently, Ms. Lancioni teaches at William Paterson University and Rutgers University. She has also taught at Farleigh Dickinson, Montclair State University, St. John Fisher College and Ramapo College. She has been a featured guest lecturer at Cornell University, Columbia Business School, Rutgers University and Seton Hall University. Currently, she is writing her first book: Applied Research Methods in Communication being published by Kendall-Hunt and set to come out in Fall 2018.

She is a graduate of Cornell University and of the Graduate School of Journalism of Columbia University.

Agenda:

6:00 – 7:00 Open Networking
7:00 - 7:15 Introductions
7:15 - 8:15 Topic Discussion
8:15 - 9:00 More networking, Feedback, any thoughts? any ideas?

See you all Wednesday .... bring a friend and don't be late