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Thursday
17
MAY

The Art & Science of Storytelling

09:00
12:00

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Part feel-good, part practical, this presentation looks into the art and science of storytelling. First, we’ll cover why we, as humans, crave narrative. You'll explore effective campaigns that span mediums and industries, both for marketing purposes and internal team-building. After covering the science of stories and enjoying examples together, we’ll dive into the art of crafting stories that engage and covert. Finally, you'll learn ways you can manage and your story ideas within your team or across your organization.