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Joint training event “To be the cross-border starter”

University of Tartu
Event organized by University of Tartu

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Apply for the first session of the joint training cycle "To be the cross-border starter" on 12–13 April 2018 in Hotel Porto Resort, Medzābaki-2, Lilaste, Carnikava, Latvia

Social & creative entrepreneurs or idea owners from Latvia and Estonia, interested in cooperating with neighboring countries or jointly expanding to foreign markets, are welcome to this training event. Participation is free of charge. Work language - English.

AGENDA of training:
11.30 Registration & welcome coffee
12.00‒12.30 Introduction. Getting to know each other. Icebreaker
(Mervi Raudsaar, University of Tartu; Karin Sepp, Tartu Centre of Creative Industries)
12.30‒13.50 Storytelling: social & creative entrepreneurs from Estonia & Latvia
BlindArt (Latvia)
OWA (Latvia)
Ettevõtlusküla (Estonia)
Storytelling: local municipalities’ representatives from Estonia & Latvia – how to benefit from the work of social & creative entreprises?
13.50‒15.00 Lunch & networking
15.00–18.00 Workshop
Design thinking (Merike Kaunissaare, entrepreneur, trainer & designer)
18.00–… Dinner get-together & networking

9.30‒12.30 Workshop
Sales strategy: Understanding your customer
Inga Priedīte, trainer at Digital Journey
12.30‒13.30 Lunch
13.30‒16.30 Workshop
Sales strategy: Creating a target customer based sales strategy
Inga Priedīte, trainer at Digital Journey
16.30 Fare-well coffee & snacks

WHO CAN PARTICIPATE: The training cycle is aimed towards social & creative entrepreneurs, local municipalities representatives and all others interested in cross-border collaboration who wish to develop collaborative ideas together with entrepreneurs from neighboring countries or local municipalities.
THE AIM OF THIS TRAINING CYCLE is developing the key competences & deepening collaboration of the social & creative companies and local municipalities in the border areas of Estonia & Latvia. AS A RESULT of the training cycle, the participants' ability to develop their services and goods will be improved so that they can be exported to neighboring countries or to new and distant markets in collaboration with partners form neighboring countries.
The training cycle consists of 4 training sessions taking place from April to September 2018 in Latvia and Estonia. THE FIRST TRAINING SESSION concentrates on the specifics of social & creative entrepreneurship, you will learn how to identify your customers and their needs, and develop a customer-centric sales strategy. You will learn about the concept of design thinking and try to develop your business idea through this concept.
THE FOLLOWING SESSIONS of the training cycle provide guidelines for exporting and overcoming barriers; you will learn about the basics and practices of intellectual property, find out how to find investors and financing, and meet with investors. The training cycle ends with presentations of collaborative ideas.
The best collaborative ideas of the training cycle will be awarded with prizes up to 350 €!

Information for the entrepreneurs: these training should be declared as indirect de minimis aid.

Up to 2 people from one company and/or team are welcome. You can register here: https://ej.uz/joint_training_LV
Registration is open until 9 April 2018.

Training is provided with financial support of Interreg V-A – Estonia Latvia 2014 – 2020 Program under the project "Boosting cross border entrepreneurial activity in social and creative industries sector" (Social&Creative)


Porto Resort