A 2-day complete course that introduces you to the power of social media marketing & online PR, with real-life international and local case studies. This is a great place to start understanding the impact of social media like Facebook, LinkedIn and Youtube on your business and how to take advantage of these opportunities for your business.
Upon completion of this course, you will be able to:
- Understand how to align your social media strategy to your overall business objectives
- Evaluate appropriate channels, content, tools, and techniques for your social media activity
- Understand the risks of social media and plan effective strategies for online reputation management
- Apply a rigorous planning process to all stages of the social media lifecycle
- Measure success of your social media activity