An intensive 3-day course covering a complete overview of digital marketing disciplines, understanding the digital marketing spectrum from paid search, display advertising to big data, marketing automation and content marketing. Learn to build powerful online strategy and review best practice case studies.
Upon completion of this course, you will be able to:
- Understand how to integrate online marketing to your overall marketing strategy
- Leverage online customer acquisition tools (e.g paid search and SEO) and engagement channels (e.g social media)
- Evaluate your current online strategy, measure and analyse future online marketing tactics
- Understand content marketing and data-driven marketing personalization