The Shoalhaven Business Chamber in conjunction with our events and education partner Shoalhaven City Council presents Business Masterclass
TOPIC: SOCIAL MEDIA presented by Sue Brodie, Mindstream
Social media is an umbrella term for all of your online marketing efforts. Businesses now leverage social media channels such as Facebook, Instagram, email, websites and LinkedIn to connect with current and prospective customers. The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people search and shop really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: online. Enter social media. In other words, all the different platforms from Facebook to LinkedIn – wherever your market hangs out.
WHERE & WHEN: Quest Nowra, 7.45am for 8am start to 10am
COST: $100 members, $180 non members for all 4 workshops or $30 members, $60 non members per workshop - Includes light breakfast.
WORKSHOP 1: Your Digital Marketing Strategy and Online Presence Monday 16 April
In this workshop we do an overview of your online presence and put together a digital marketing strategy based on where you will get the best results
WORKSHOP 2: Facebook for Business Monday 30th April
In this workshop we review/set up your FB page and explore 'time saving' hints as well as setting up a marketing strategy for your Facebook Business Page
WORKSHOP 3: Instagram for Business Monday 14th May
In this workshop we look at the many benefits of Instagram and how best to utilise your time and effort
WORKSHOP 4: Email Marketing Monday 28th May
In this workshop we cover email marketing using Mailchimp and show you how to set up an easy to use data base and template.