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How will VR or AR affect the consumer experience in the future?


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Virtual reality (VR) and augmented reality (AR) have the potential to bring significant changes to how consumers experience services in the future. The question is: How much is hype, and how much can we really expect from these technologies?

Lightweave’s Managing Director, Sam Hussey, and QUT School of Advertising, Marketing and Public Relations Consumer Psychology and Services expert, Dr Kate Letheren will explore how the latest research and industry developments are impacting how we deliver the service experience, and what professionals need to know in order to leverage new technologies to create value in the service experience.