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Websites for Business Owners- May 11th

Success Matters
Event organized by Success Matters

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As a business owner, you will know that you need to have your own website to maximise the power of online marketing and increase your sales. However, when you're on a low budget, how do you know who to trust when people recommend website developers and online website building tools?

When I started my business (in Nov 2007), I was in the same position, it was through a chance conversation with a Google developer that I discovered it was possible to build your own website, which I thought was pretty cool!

However, it didn't help me choose which website builder to use, for that I needed to do my own research. I tried many of them, the most recommended one was Wordpress but I found quite difficult to use.

Eventually I discovered Jimdo Websites which was really EASY to use, and had transparent pricing- simply use the free option, or Pro (for £60 per year) includes domain registration, hosting, wide range of templates & more products in the store function), or Business (£160 per year) for increased SEO functionality, email addresses, unlimited products in Store, and more templates.

All of the Jimdo options gives a business owner all the functionality required in a website, you can embed videos, create slide shows, have a blog, have social media sharing and connection buttons, commenting, password protected areas, you can create links, change the style of text (font, colour size), change background colours. The free version includes advertisements for Jimdo, so it's better once you're happy with your website to upgrade to one of the paid versions so it doesn't confuse your customers.

Does your business need a website which can communicate what your business sells, in a way which is easy for you to update, adapt and change as your business grows and develops? Then Jimdo is exactly what you need.

You can create your own Jimdo website, this workshop however ensures you create your website in a way which will attract the right customers, and that you tell them the right things to increase your sales.

This website workshop for business owners covers:

Writing powerful copy to connect with your ideal customers.

Choosing the best domain name (web address)

Structure of your website- what pages do you really need?

Connecting Social Media accounts

SEO strategy - what you need to focus on to help your website get found by more people who want what your business offers.

How to install Google Analytics (FOC).

Installing a blog & what to create as blog posts

Creating products for sale in your store.

At the end of this workshop you will have a functioning website (using Jimdo free option) that you are able to easily update yourself (without having to pay for each change you want) and you can expand your website by adding pages and store products as your business grows.

If you want the Jimdo upgraded website you pay Jimdo directly for this (£60 per year including VAT, domain registration, email address, access to more templates and more SEO functionality, this includes everything most businesses will need).

I recently messaged one of the past attendees of the website workshop, to see if they could join us for a business event, this was her response: