Panel: How to get brand support
Brand partnerships are everywhere and it’s not just something big artists with massive reach get to do. A brewery is a creative hub for emerging talent and fashion brands print vinyl records by underground artists and support cultural activism. New and leftfield musicians are getting paid by brands without the fans being worried about artists losing their integrity.
But why have massive companies decided to become a player in the alternative music scene? What do they look for when choosing artists and how can you as an artist work with brands, without compromising your artistic integrity and beliefs?
This panels tackles these questions and gives advice to artists, managers and other representatives on how to maneuver this space.
Nick Bridge, Partner & Creative Director, Girls Are Awesome
Chloé Bernhardsson, Nordic Marketing Manager, Dr. Martens
Philip Wedgwood, Senior Brand Manager, Royal Beer
Presented by Volume in cooperation with Promus & SPOT+