Dave Clarke, resident of Abercych, in Pembrokeshire, has campaigned for more regulation against the abuse of personal data by companies such as Cambridge Analytica and Facebook. The computer scientist maintains that democracy in Wales and the rest of the world could be in jeopardy if the situation goes unchecked.
In a talk he is due to give on Bank Holiday Monday at Rhosygilwen (2nd April) he will give examples of how companies have used techniques such as quizzes and search data to develop personal profiles of people. These personal profiles have then been used to fuel the fears and prejudices of people by directly targeting them with fake news to influence their election preferences.
If the situation goes unchecked democracy will become hostage to whoever has the biggest IT budgets, Clarke maintains.
Dave Clarke has been campaigning against the abuse of personal data for a few years and a paper he presented to the Windsor Group has now been placed in front of a Parliament Sub Committee looking at the topic.
You can book a ticket for the luncheon talk on Rhosygilwen.co.uk or by calling 01239841387.