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Wednesday
02
MAY

Omnichannel Direct Response Planning

12:00
13:30

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It’s a brave omnichannel world out there – and if you are not already integrating all your channels into your fundraising, then you are missing out on revenue!

Learn how to develop a foundational plan that takes in traditional fundraising and digital channels – including mail, social media, website, email, and mobile – to create a seamless, fully integrated direct response program that produces maximum results for minimal investment!

Best of all? You take home innovative, cost-effective ideas that WORK and that you can use immediately – no matter what the size of your organization or your budget!

Speakers:

Alex Sprague is the Senior Development Assistant of Stewardship and the Annual Fund at United Way of Massachusetts Bay and Merrimack Valley. Before that, she worked for FOUR PAWS International, an animal welfare nonprofit in Boston. Alex holds a Master’s degree in Development Practice from the University of Florida and two Bachelor’s degrees from UMass Amherst.
Alex is from Massachusetts originally, but has worked all over the world in countries including Peru, China, South Africa and Mongolia. Her favorite part of any direct marketing project is the moment when creative becomes reality as a proof. Second to that, she loves analyzing response rates of mail and email appeals.

Amy Graves Beaudoin is
Chief Communication Officer/Principal at Amy Graves Beaudoin Creative LLC, and has a passion for working with nonprofits with a track record spanning more than 20 years as an award-winning creative director and fundraising strategist. Over the course of her career, she is proud to have helped develop results-driven creative that has raised hundreds of millions of dollars for nonprofits of all sizes and sectors, including the American Cancer Society, Vietnam Veterans Memorial Fund, Washington National Cathedral, Fox Chase Cancer Center, Harvard Magazine, and The Home for Little Wanderers
Amy's work has been recognized with more than 50 creative awards for direct response and digital marketing. These awards including the Direct Marketing Association of Washington's MAXI awards, New England Association of Direct Marketing NEDMA awards, Fundraising Success awards, NCDC Lumens awards, and DMFA Package of the Year awards.

Join us for this exciting event!

Venue

Road Scholar