Guest speaker T J Pridell will be hosting an interactive lead generation marketing seminar catering to the Middletown business community. The electronic resource, Reference USA, available to individuals with Russell Library cards, helps user to create effective marketing plans, conduct essential competitive analysis, raise funds and locate people in order to expand & grow their book of business. The online database provides real-time access to more that 44 million businesses and 270 million consumers. Russell Library card holders may access this resource from within the library or at home or work with Internet access.
Come and learn how to access businesses, locate direct business contact names, find articles for research on businesses and find data summaries to profile neighborhoods, cities and states, as sell as researching demographics by business type, sizes, and median income. Additional components of this resource, 'US Healthcare',' US Standard White Pages',' Canadian Business', and 'US Jobs and Internships' will be outlined. Come with your questions and learn about this very rich resource.