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Digital Marketing: Your Business's Online Presence

Russell Library
Event organized by Russell Library

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In today’s connected world, businesses must have an online presence in order to be competitive. In this seminar, you will learn what social media are, about specific sites and the features of the top sites, why it matters to your business, and the basics of a social media plan. Ann Marie van den Hurk, through Mind the Gap Public Relations, LLC, provides comprehensive communications services to businesses and nonprofits including risk intelligence, crisis communications planning/management, issues management, reputation management, digital engagement, and social media integration. She is the author of Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations FAIL.
This program is produced in collaboration with SCORE and the Russell Library.