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Small Firm Education Conference

Event organized by ASU Law CLE

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Five Stages of Marketing for Small Firm Lawyers
Presenter: Dee Schiavelli – Results Marketing for Lawyers
Join this informative program and learn how to build your marketing activities through all five stages to maximize your business growth.

Measures that Matter: Key Performance Indicator Workshop to Improve your Firm Performance
Presenter: Mary Juetten – Traklight
Key Performance Indicators (KPIs) are critical to measure client satisfaction, team performance, firm culture – more than billable hours and profits per partner. These KPIs even help measure the ideal client In this interactive workshop, we will review a KPI framework and focus on five starter KPIs with audience participation welcome. All attendees will receive a complimentary KPI starter worksheet with the 5 KPIs plus a KPI white paper in advance and are encouraged to bring their questions.

Implicit Bias and the Practice of Law
Presenter: Ray English – Sandra Day O’Connor College of Law
The program will define the term implicit bias, and describe the empirical research that suggests implicit biases are wide spread, and can coexist with explicitly avowed anti-racist and tolerant attitudes.