Instagram is a great way to bring people closer to your small business by expressing your personality and creativity. Using Instagram for business paves a visual way for the brands to connect to over 800 million users of Instagram. Learn how using Instagram can help your small business reach your prospective clients. Instagram can be a great way to promote your brand, connect the physical world with the online world and launch a new product or service. What you use — and how you use it — will depend on your goals and your organization.