This class helps people understand the basics of marketing and how to adapt to the new realities of millennials and modern media. Register here: http://events.r20.constantcontact.com/register/event?llr=4lcobceab&oeidk=a07eeto8x9n67c20e06
Strategies to attract customers and prepare them to buy.
It describes what marketing is and what it is supposed to do. It
shows how marketing provides the strategic basis for successful sales. It explains how to make potential customers aware of your business and how to make them clients. The class emphasizes
the need to find out what is important to the customer so that the product or service can be presented to maximize perceived value and satisfy customer needs.
Market Research: Understanding the market, Competition, Customers, Segmentation
Strategic Planning: What’s the best strategy to attack your market? How to implement?
Product Marketing: Selling tools, Pricing, Literature, Forecasting
Communications: Messaging, Advertising, Public Relations, Build Awareness
Learning Outcomes: People who attend this class will learn:
How has the market changed? What’s the impact of social media?
The different marketing functions and how to use them.
How to develop a marketing strategy
What is market modeling and how to do it.
The importance of emphasizing what is unique about your business
Your company message must be consistently used and repeated
What People Are Saying About This Class:
“Wish I’d gone to this class sooner”
“Really hits the basics”
About The Course Instructor:
Mark Levi spent his career in the Marketing and Sales arena, with positions as salesman, sales manager, marketing manager and head of marketing communications. In those experiences spanning 45 years, Mark gained great experience in the basics of marketing (market research and analysis, competitors, advertising and promotion, strategies and selling methodologies) and has used them, since his retirement to help a wide variety of SCORE clients in product and service businesses. Building awareness, promoting product and services, closing orders, etc. are universal needs across all businesses and Mark has worked with B to B, B to C and hundreds of clients to assist them in successfully starting and growing their businesses. If you need to think through a Marketing, Sales or Communication strategy, see Mark.