Having a website and using social media isn’t enough in today’s complex digital media landscape. A clear digital marketing strategy will help you reach a greater number of potential customers. With a lot of users doing product or service research online, it’s important to ensure that search is a part of your digital marketing mix.
Search Engine Marketing (SEM), Search Engine Optimisation (SEO) and analytics can sometimes seem too overwhelming to tackle. You may feel lost in ‘tech-speak’ but the basics are easy to follow and should be applied to every business.
This workshop examines a range of digital marketing strategies, including paid SEM with Google AdWords, to help you understand what could work for your business.
Please note that this is an intermediate workshop is designed for small business owners who have attended our Digital Marketing Essentials workshop and/or have a good prior working knowledge of digital marketing tools.
The cost of this workshop is $50 per person (including GST).
BOOKINGS ARE ESSENTIAL.