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Thursday
26
APR

Social Media: It's Not Just About Taking Pretty Pictures

18:00
20:00
OC PRSA
Event organized by OC PRSA

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Many people (especially Clients) don’t understand what goes into developing an effective social media strategy… or that there’s even a strategy at all! Sure, most social media content should be visually pleasing, but there’s so much more to it than that! The content brainstorms, scheduling, drafting copy, choosing hashtags, engaging; the list goes on and on. Anyone who thinks social media is just about taking pretty pictures is very, very mistaken. The fact is, any impactful social media program requires a lot of thought and even more time. So, join us on Thursday, April 26, at the Orange County hotspot, SOCIAL’s Second Home Workspace, to enjoy some delicious bites while learning best practices straight from our talented panel of social media experts. No matter what industry you represent, the tips shared during this program will help to up your social media game.

Topics to be covered include, but are not limited to:

• Approaching social media strategically
• Building calendars
• Social media research
• Scheduling social media time
• Managing multiple platforms
• Developing balanced content

Panelists:
Matt Prince: Sr. Manager, Public Relations | Taco Bell Corp.
Mona Shah: Owner | moxxē PR
Kyle Johnston: President | Gigasavvy

Moderator:
Kristin Daher: President & Chief Storyteller | Powerhouse Communications