How do you write a press release that gets action vs. being thrown in the trash?
Have you ever called a newspaper or television newsroom to pitch a story and were told, "Why don't you send a press release and we'll get back to you if we're interested." News editors and reporters are looking for a quick summary of a story they can share with others in the newsroom so that they can decide whether or not to cover it.
Before switching her career, Rachel M. Anderson worked 15 years in television newsrooms in Florida and Minnesota. She's since gone from being pitched to doing the pitching. She will show you how to make your press release stand out from the others and receive action.
Writing a great lead paragraph
Where to position the five vital Ws
How to format a news release so that editors will contact you
Anderson has more than 25 years of communication experience across a wide range of disciplines. She is an entrepreneur and publicist for RMA Publicity. Anderson founded her company in 2009 to share her knowledge of how small-to-medium-sized companies can gain the media's assistance in promoting their products and services to local, national and international audiences.