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Art / Science / Business - What is Marketing Today?

Art Division.
Event organized by Art Division.

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Date: 10 April
Place: Room Torsten, Stockholm School of Economics, Sveavägen 65

SASSE RSVP: https://www.sasse.se/art-talk-forsman-bodenfors
EVERYBODY ELSE RSVP: Robert.stasinski@hhs.se

Lunch will be served
For special food requirements, contact Emma Nordin: 23772@student.hhs.se

SSE Art initiative is happy to invite you to an Art Talk with Josefine Roxeheim and Julia Blomquist from Forsman & Bodenfors on the connection between art and marketing.

Creativity and innovation are important in any business and here we will get a chance to hear how professionals use art in their everyday work. Roxeheim and Blomquist will talk broadly about how art can function as a foundation for advertising and creativity - both from a general perspective but also how F&B incorporates the influence of art as an inspiration in their everyday work.

They will touch upon the history of where advertising and art have met, bring a few examples of art that inspires them in their separate job roles and show some work both from F&B and other agencies that incorporates or generates different types of artistic work.

Josefine Roxeheim (Art Director) and Julia Blomquist (Planner) works at the advertising agency Forsman & Bodenfors in Stockholm. F&B was founded in Gothenburg in 1986 and is one of Sweden’s leading marketing agencies. They have received both national and international awards, among others, the Cannes Lion. Among their clients are multinational companies such as Volvo, IKEA and UNICEF.