*Please note - attendance at Block 2 requires completion of Block 1, commencing 4th April 2018*
Are you an author trying to build an online audience for your writing? An artist needing help to showcase your work? Or maybe you're a small business owner looking to grow your online marketing but with no idea what to do next? This course is for you. Over 12 weeks, you'll build up from the basics of social media to produce a comprehensive 12-month online marketing strategy for your project or business, tailored to your market or speciality.
You'll learn about the 'netiquette' of different social media platforms, discover your audience and voice, and get the lowdown on the latest tools out there. In Block 2, you'll move on to think strategically about growing your online audiences, building a network of allies, and making the most of the myriad free and paid-for online opportunities to help your own brand to flourish.
Block Two: Wings
In this second six-week block, you'll build on what you've learned in Block One, thinking strategically about what you want and can achieve through online marketing and social networking and how to go about it. You'll look at future trends and learn a few hints and tricks to increase your visibility and engage with your audiences. We'll look in depth at the right (and wrong) platforms and the best content for your brand, as well as what to do when things go wrong. You'll walk away with your own, tailored Online Marketing Plan designed to help you achieve your personal or business goals over the next 12 months.
£90 for 6 week block. To book, contact Strathearn Artspace - SCIO SC 044319: 01764 655556, firstname.lastname@example.org.