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Introduction to Marketing - Peer Learning

GrowBiz Perthshire
Event organized by GrowBiz Perthshire

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Successful marketing is an essential part of any business and key to helping you reach your target audience. In this learning session we will look at the difference between PR and Marketing and identify some of the tools you can utilise for your own business. We’ll look briefly at market research, brands, marketing communication and understanding where your product or service sits within the market place.

Clair Smith has extensive experience in high-end retail and marketing. Clair has worked with a number of brands, nationwide and global. She was one of the key players in the successful launch of the Harvey Nichols store in Edinburgh. She has also worked with smaller rural businesses helping them to develop a retail strategy. Clair is an Enterprise Facilitator with GrowBiz and helps co-ordinate the GrowBiz mentoring programme.