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Hands-On Training - Instagram Ads


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This advanced Instagram workshop for Business Page users and will cover how to create several kinds of campaigns. An "Engagement” to potentially amplify the reach and frequency of your posts Instagram with awareness for your Brand. In addition, creating another ad that could help increase “traffic” to your website and also another ad for video views using a Call-to-Action button for consideration of your product or service. Finally, we’ll discuss how to use Stories and potential ad examples.

These ads require a commitment to spend $5/day minimum for each ad from Instagram to go live. We will “walk through” each of the campaigns up until purchase. Attendees will decide if they wish to promote the ads created in the workshop. It’s important to have visuals and content ready to use if creating the ad within the workshop.

This workshop is strictly for Instagram users with Business Pages.

Valentina Escobar-Gonzalez, MBA, founded Beyond Engagement – Social Media Solutions in January 2012 – and hasn’t slowed down since. She has a passion for assisting small businesses grow their engagement levels with customers online with social media marketing.

Valentina keeps up-to-date with the latest marketing, communications and social media trends by networking – not only in the Tri-Cities, but across the state. She joined a panel at the region’s only social media conference in Knoxville, which was attended by 500 marketing professionals and small business owners. Her topic included strategies for beginning social media marketers, with an emphasis with her experiences with small business owners, nonprofits and educational institutions.

Her other achievements include:

Named a 40 under Forty recipient in the Tri-Cities (within a year of moving to the area)
Featured in National Marketing Smarts Podcast: Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses
Finalist for the prestigious KOSBE Awards in Innovation & Marketing
Received an honorable mention by KOSBE judges in Innovation.
Named 70 Rising Social Media Stars

She presented to the American Advertising Federation of Coastal Carolinas in Myrtle Beach, Greenville (SC), and in Southwest Virginia about attending the latest Social Media Strategies on Facebook and on Instagram. Valentina has participated in numerous speaking engagements to education institutions, including Milligan College, East Tennessee State University, Emory & Henry College, and Northeast State Community College’s Foundation where she helped increased donations through social media and assisted in promoting its inaugural Derby event through Facebook.

Speaker(s): M. Valentina Escobar-Gonzalez, MBA, Founder of Beyond Engagement—Social Media Solutions

Co-Sponsor(s): Tennessee Small Business Development Center at East Tennessee State University

Fee: $ 50.00

Pre-Registration Required: $50 Fee Payable by Cash or Check only. All checks must be made out to the TSBDC. Please click the "Find Tickets" link or call 423-439-8505 to register.