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Saturday
12
MAY

HRDF Course - Predictive Scoring Model Training

10:00
17:30
Tertiary Courses Malaysia
Event organized by Tertiary Courses Malaysia

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Predictive scoring, as a technique, evolved to help organisations decide whether to grant credit to customers who apply to them. Over time, scoring techniques have been applied extensively to different marketing areas like attrition prediction, response modelling, as well. From marketing perspective, scorecards are used for activation, attrition, cross selling, prospecting, spend forecasting etc., while for risk, scorecards are used at application, behavioural, collections, recovery and pricing stages.