This New Yuengling Golden Pilsner is there first new addition in 17 years is officially being released April 1st but at The Barrel Room we are partnering with The Yuengling Distributor for a Release Party & Bar Crawl on Wednesday, March 28th, as part of our Week Long 3rd Anniversary Extravaganza!
Our Happier Hour brings at 4:00 pm - 7 pm and includes 1/2 price appetizers, $1.00 off all of our Over 50 Beers and $4.00 Well Drinks and House Wines and Select Cocktails!
Also, Wednesday’s always mean $12.00 Fillet of Beef Dinners and $5.99 Martinis all night long!
Notes About Yuengling:
Pottsville, Pennsylvania’s D.G. Yuengling and Sons brewery just introduced a new beer. In a craft beer world where new brews crop up every day, that might not seem like a big deal. But at Yuengling—which has dubbed itself “America’s oldest brewery” because it’s continuously operated since 1829—time moves a bit slower. The brand’s new Golden Pilsner is noteworthy because its the brewer’s first new addition in 17 years.
Yuengling is known for its best-selling Traditional Lager, an amber-hued beer that comes in an old-fashioned green bottle. But because this malty lager leans towards the darker side—unlike lagers such as Budweiser—the brewery has been looking for ways to appeal to drinkers who prefer their lagers a little more pale.
“What we were looking for in this new beer was something in the refreshment category,” Jennifer Yuengling, the brewery’s vice president of operations, told the Reading Eagle. “We listened to our consumers, we did some consumer research focus groups, our marketing team went out, we've been under experiment now for about 18 months looking at different brands and different styles, and the refreshment category was certainly one that we wanted to get into.”