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Making Theatre As The Entrepreneurial Artist. A 2 day workshop

The Cockpit
Event organized by The Cockpit

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Being an entrepreneur is one of the most difficult aspects for an artist and creative visionary to master. In addition to developing, perfecting and exploring your craft, you also need to understand business basics and how to market yourself in this fiercely competitive, do-it-yourself world. At the heart of that is connection. Building relationships with your colleagues and your community. Developing confidence in yourself as an entrepreneur, and mastering an eloquent approach to your craft, whether it be pitching to a producer, or sitting over coffee with a potential director. Understanding how to successfully navigate your industry starts with one main concept - understanding who you are and what your desired outcome is from your career.

This course will help you break down the “big picture” plan into smaller, more obtainable goals. You'll learn how to utilize the artistic tools you innately possess to take control of your future. Topics covered will include networking basics, time management, utilizing free industry resources, and discovering your USP (Unique Selling Proposition) through conversing and connecting with your fellow colleagues in the class.

How does it work?
This master class will be divided into four instalments. After the overview in the first week, each week will tackle different aspects of the entrepreneurial side of the industry;
defining your USP and taking creative control of your work,
time management and setting goals,
networking and pitching,
and financing options (to crowdfund, or not to crowdfund?).

The format will be a mix of Q&A’s, interactive exercises, talks, and planning.

What do you gain?
You will come away with a defined sense of who they are as artists (actors, writers, directors, producers), a better understanding of their craft and market, a stronger online presence, an education in how to maximize free resources they have access to, and an expanded network of colleagues and professionals.

Understanding how to successfully navigate your industry starts with one main concept - understanding who you are and what your desired outcome is from your career. It’s important for creatives to not be intimidated by past failures and industry standards. Too often people quit before they even start because they are daunted by the “big picture”. This class will help take you from ‘page to stage’.


Sat Apr 14th - Sun Apr 15th, 10:30AM - 4:30PM

Teacher/Creator Biog

Christina Morelli is a writer, producer, and creative consultant, with a portfolio ranging from London to California. In 2011 she founded, CEOArtist, a creative consulting company designed to develop emerging artists, offer workshops and classes, and produce networking and live events. The company blends a passion for the arts with a hard-driven business sense to help artists and entrepreneurs gain an understanding of their market, product and purpose in the industry. Since establishing the company in London in 2017, Christina has delivered classes and workshops at London Film School, Raindance Postgraduate Programme, and The Actors Centre, in addition to private consulting clients.

Christina also holds an MA in Screenwriting from London Film School. She is continuing to develop her feature length scripts and TV pilots, in addition to taking on the roles of producer, script editor and script supervisor for numerous short films.

“Thank you so much for doing such a wonderful Project Skills Lab. I think it's been one of our best and has been of real benefit to the students! Definitely information they all needed to hear.” –Kate Shenton, Raindance MA Programme


The Cockpit