Online misinformation and other forms of digital deception are contributing to a crisis of trust in society. It’s getting more difficult for people to separate reality from fiction. In fact, according to the 2018 Edelman Trust Barometer, media is now the least-trusted institution globally, and 7/10 people, “worry about false information or fake news being used as a weapon.”
It’s becoming increasingly important for comms professionals and the organizations they serve to understand the dynamics of trust and transparency in digital communications.
For this Communications Network webinar, we’ll be joined by BuzzFeed News Media Editor Craig Silverman, one of 2017’s POLITICO 50, and the man who coined the term “fake news” back in 2014.
We’ll explore how misinformation spreads, how to maintain trustworthiness in this era, and ways to fight back against fake news to get your message through.
What drives the misinformation ecosystem
How communicators can help navigate this new, confusing world
How to verify content and create trust with digital audiences
A full replay of this webinar will be made available.