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Coffee Chat! Topic: Donor Retention


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Monthly Coffee Chats provide informal, free, professional development for local nonprofit staff, leaders and volunteers. Join fundraising expert Kathleen Kelley and your peers for an hour discussion of a fundraising/development topic the first Wednesday of the month.

April: Donor Retention. On average a small nonprofit is only retaining 50-60% of their donors. That means that they are constantly trying to engage more people in their work to replace the donors who have donor fatigue. If 20% of your donors give you 80% of the donations, you hope that your major donors retention rate is significantly better than 50%. But alas it usually is not. Coffee Chatters, bring your donor retention rate and average gift and Kathleen will help you segment your data to see if 20% of the people give 80% of the donations, and calculate your retention rate of “major gift donors.”

See you there!


The Gem