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Seminar | Hyper-targeting with Programmatic Advertising


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Seminar | Hyper-targeting with Programmatic Advertising

Programmatic advertising is one of the fastest-growing advertising opportunities in digital media. It is expected to grow faster than all other digital channels - including social media and online video.

Programmatic offers your business the chance to target customers based on their online behaviour and intent. Reach the right person, at the right place, at the right time.

Programmatic automates the buying process of digital ads, and computers determine which ads to serve when, to whom, and where. Programmtic moves the ad buy beyond traditional demographic breakdowns, and looks at people's behaviours, locations and intentions online.

Event Details:

Date | Tuesday, April 17
Time | 9:00am - 10:30am
Location | Kamloops Chamber of Commerce Boardroom, 615 Victoria St
Cost | $20 for Members, $25 for Non-Members
Note | User-pay street parking is available along Victoria St

Facilitated by: Neil Rachnyski, Digital Marketing Strategist, KTW Digital