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Tuesday
17
APR

April #TappSocial

15:00
18:00
The Mill Space
Event organized by The Mill Space

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You asked for it and we will deliver!

Join us April 17th, from 3-6 pm at The Mill Space, as we welcome Public Relations experts from Wilmington and Philadelphia to present a special Roundtable Discussion:
Public Relations & Tactics to Encourage Community Engagement

WHAT'S #TAPPSOCIAL?
We're Wilmington's ONLY monthly educational event and networking series, empowering nonprofit thought leaders to share innovative best practices through the latest advances in digital marketing, technology and community impact.

WHAT WILL BE COVERED?
The panel will debate several important topics that can impact your organization’s PR plan including:
Choosing the right levers for the right audience
When and why holistic approaches work
The importance of not fatiguing a channel
Traditional vs Technological
Amplification of your message and THINKING BIG
Selling your story
Triumphs and Failures

WHO SHOULD ATTEND?
Nonprofit Executives, and Corporate leaders who want to learn the best practices for their organization's public relations efforts

WHAT'S THE AGENDA?
Workshop 3-5pm
Networking & Happy Hour: 5-6PM

Don’t miss the opportunity to learn from your peers and gain insights into best practices when it comes to amplifying your messages to your audiences!

ABOUT OUR PANEL::

Kent Wissinger
Kent Wissinger is a public relations leader with deep experience in strategic communications, crisis management, media relations, public affairs, and online communications. He’s managed many successful communication initiatives over two decades in the private sector, not-for-profit space, and federal and state government.
He is currently corporate communications manager at Wilmington Trust. Kent serves as spokesperson for the wealth and investment management company, counselor to senior executives, and manages national media relations and social media.
Previously, Kent managed corporate communications for the Pennsylvania market for M&T Bank . Before that he was director of Marketing and PR for the Harrisburg Symphony Orchestra.
He also worked as press secretary for a senior member of Congress, and was press secretary at the Pennsylvania Department of Revenue. Earlier in his career, Kent managed marketing communications for a large printing company and a commercial photography studio.
Kent is a dedicated advocate within the public relations industry. He serves as past chair on the Financial Communications Section of the Public Relations Society of America, and is a member of PRSA’s Investment Committee. Previously, he was a director for a regional PRSA chapter, as well as programming chair for the Pennsylvania Public Relations Society.

Dan Sanchez:
Dan Sanchez holds a BA in Theatre Production from the University of Delaware and has studied the performing arts around the world.
While working with live-performance venues across the Mid-Atlantic region, Dan found he had a knack for social media and identified a need in a then burgeoning field thus becoming an expert in digital marketing and communications.
In 2013, he helped start a digital marketing and production company focused on helping small to medium-sized enterprises and non-profits find their voice in promoting their goods and services via engaging video content for social media. His experience and proficiency with such has elevated the online prominence and identity each of the organizations with which he’s worked. After directing the communications and social media of a winning campaign with Mike Purzycki - Mayor of the City of Wilmington Dan now shares these crafts with the City of Wilmington as the City’s Digital & Social Media Manager.

Nina Zucker:
Nina Zucker, Principal of Nina Zucker of NINA ZUCKER ASSOCIATES leads a boutique consulting firm providing strategic positioning and branding, community relations and development, corporate social responsibility outreach and capacity building as well as social and traditional media relations and content creation for corporate and non-profit clients.
One of the most sought-after communications strategists in the region – with a noted reputation for expertise in the areas of collaborative promotion and destination marketing as well as sponsorship and donor prospecting and matchmaking – what sets Nina Zucker apart is her broad-based knowledge and experience, her extensive contact base and most importantly her creative thinking that draws both clients and colleagues to seek her advice on a daily basis – whether across town or across the country.
Nina Zucker is both storyteller and idea machine – with a deep-seated knowledge and instinct for what is needed to produce results – and the ability, creativity and connections to make it happen. NZA takes the tenets of PR, marries them to marketing and development, taps into current trends online, on the ground and across the globe, and then helps to implement the mix in a way that accomplishes the sought-after goals. Whether that means targeting a new or newly-focused demographic – from millennials to older adults, kids to tweens – or finding new ways and a new business model to engage audiences and a new generation of donors and sponsors, NZA has the background, experience and network to do it and generate success.

Don’t miss the opportunity to learn from your peers and gain insights into best practices when it comes to amplifying your messages to your audiences!

Space is limited - Register Today.

#nonprofits #publicrelations #wilmingtonde #wilmtoday #workshop