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Wednesday
15
NOV

NPD Morning Workshop with Steven Shattuck

09:00
11:00
AFP Inland Empire
Event organized by AFP Inland Empire

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The Art and Science of Retaining Digital Donors presented by Steven Shattuck, Chief Engagement Officer, Bloomerang

Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.

This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.