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Professional Development of Artists Program

The PowerLab
Event organized by The PowerLab

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As an artist or a creative, one of the main hurdles is making your passion your main source of income. Learn what it takes to become a professional at your craft!

These 10 Workshops To Prepare You For The Next Level Of Your Art Career brought to you by Evan Bishop and Katori Walker of @320bodyart!

Session 1: Archiving (4/18/18)
Artists will e introduced to the importance of documenting their art career via Microsoft Excel. They will decide the necessary fields to add in order to effectively track and sort through hundreds of pieces of artwork. This includes fields such as title, medium, year crafted, beer contact information as well as exhibition data.

Session 2: Identify Target Market (4/25/18)
Participants will complete a questionnaire that will assist them in identifying the ideal market for their particular type of artwork. This will help them develop effective strategies to promote and market their art to a specific segment of potential customers.

Session 3: Artists Statements (5/2/18)
This is one of the most important documents that an artists must create. The Artist Statement will hep describe the artist’s vision and techniques that differentiates them from other artists. They will draft artist statement for a particular piece of art, a collection and their overall career.

Session 4: Copyright Art (5/9/18)
We will demystify myths about copyrights and walk through the procedure to submit an online application to the Library of Congress. This course will empower artists to legally protect their art from unauthorized reproductions.

Session 5: Watermark Art (5/16/18)
Artists will explore the effective ways to protect and promote their art with watermarks. They will learn various methods to add content such as copyright symbols and contact information directly onto photos via Photoshop as well as mobile apps.

Session 6: Submitting Art (5/23/18)
The submission process can be daunting and overwhelming. There are requirements specific to that opportunity, deadlines and supportive documents that must be added to the application. In this course, we will discuss effective strategies to make the process less stressful.

Session 7: Posting Art (5/30/18)
We will explore the DO’s and DON’Ts of posting art online. The emphasis will be based on professional marketing practices and how to attract your target market, potential buyers, gallery and art institution. We will differentiate what we do socially to what we do professionally on social media.

Session 8: Hashtags (6/6/18)
Gather an audience online can improve an artist’s career and the use of hashtags can be a great asset. Participating artists will learn hashtag etiquette they can begin using for their posts on social platforms such as Facebook, Instagram, Snapchat, and Pinterest.

Session 9: The Art of Selling (6/13/18)
This course explores methods and procedures that will assist artists to effectively market and promote their art to specific audiences. We will determine best practices to not just sell art, but also improve customer relations and record keeping of their art. The goal is to enhance the chance for repeat customers.

Session 10: E-Commerce (6/20/18)
We will explore websites that will help artists to produce merchandise of their art. This will include recommend tools to conduct online sales and improve financial transactions.


The PowerLab