Did you know that new data protection laws are coming into effect in just a few weeks’ time?
And that these laws will have a significant impact on the way businesses communicate with their customers?
The General Data Protection Regulation (GDPR) comes into force from the 25th May this year and will have many practical implications for businesses of all sizes.
GrowBiz has invited marketing experts Tricia Fox and Fraser Kirk of Perth-based communications company Volpa to run this free event offering advice for any business owners who use email databases, print mailers, telemarketing and even competitions and give aways to promote their business – all of which are affected by the new legislation.
This event is a must for anyone running their own business to ensure they don’t get caught out by the new laws. It is as relevant to sole traders as it is to multinational organisations - who all need to be GDPR ready to ensure that they don’t potentially lose valuable data if they fail to re-obtain consent before the law comes into place and, in so doing, lose the opportunity to communicate with past customers and potential future customers.