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Friday
04
MAY

Social Media for Business Training

10:00
13:00

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Learning Objective:

This course is aimed at those in business who are keen to use Social Media as part of their digital Marketing Strategy. Participants will gain knowledge to plan a low cost approach to effective marketing.

Course Outline:

Introduction to Social Media Marketing
Setting SMART social media and organisational goals
Customer analysis and profiling
Content marketing and creation
Developing a sales funnel
Content planning
Publishing posts that encourage engagement
How to represent your brand on social media
Video for YouTube and Facebook