“The single biggest problem in communication is the illusion that it has taken place.”
– George Bernard Shaw
If your organisation is experiencing ‘Change’ you need this one-day masterclass to help you plan and execute your own internal communications strategy to engage, persuade and motivate your audiences such as employees, suppliers, customers and other stakeholders.
Why ‘Change’ Communications?
Most people don’t realise that, to be successful, the communication process should start long before your company decides to change. This is because the foundation of communication is based on TRUST. And trust, like equity in a bank account, needs to be built up before you can put it to effective use.
At this content-rich workshop you learn the fascinating secrets of persuasion and engagement that you can apply to your every-day work, for communication projects that get excellent results...
What you learn
DO NOT RISK planning presentations, intranet newsletters, videos, events or bulletins until you know:
Why communication is so vital to get right for success
The 7 Secrets to Persuasion you can use immediately
Why you should adjust TONE to suit your audience
How to gain more ACTION from your messages
How to reduce employee RESISTANCE to change
Identifying and avoiding negative INTERFERENCE
How to harness the Power of personal ‘PR’
Practical tips on personal communication in the office...
... because when you communicate, you seldom get another chance to put things right if it all goes pear-shaped.
Here's what communications professionals and managers are saying:
‘Scientific’ Art of Persuasive Copywriting
“...I enjoyed the course immensely; it made a refreshing change to attend a course where the subject was so interesting and lively. I came away with a host of new information and was surprised to learn that the art of copywriting was so ‘scientific’ ... I would recommend this workshop to anyone who is involved with company communication, whether internal or external.”
Diane McGhie, Assistant Manager (Projects), Toyota Tsusho UK Ltd
“… Your analytical step-by-step explanation has assisted me to have a better understanding of these intricate dynamics. You rightly explained that you do not get a second chance to impress and I think this is what I have taken away from your workshop. The workshop has assisted me to have a better understanding of how important it is to have clear objectives and to do thorough planning beforehand.”
Mr J Munro, Minister (Administration & Consular), South African High Commission
Martin was energetic … engaging
“Martin was energetic, engaging and delivered highly pragmatic training that will have an immediate effect ... The course was attended by staff of varying levels of experience from complete beginners to seasoned experts, but I’m sure everyone came away having learnt a lot.”
Donal Bourke, Business Development Manager, Kier Construction
Highly practical tips
"An enjoyable session with highly practical tips... The size of the group made collaborative conversations very easy. A lot can be learned from Martin's knowledge of marketing alone!"
Jane Edward, Director, Marketing Promotion, CIBC Mellon Bank (Canada)
Enthusiasm and Passion
“… I thought the workshop was very well delivered and presented - lots of enthusiasm, passion and Martin clearly knew what he was talking about which showed in his delivery. I was lucky enough to have an interesting group which made for a very interactive and sometimes humorous session... Thanks for a most interesting and informative workshop!”
Martine Terrelonge, UKTI London Marketing & Events Manager, UK Trade & Investment (London)
Does more than it says on the tin!
“...Excellent! I think the name of the course undersells what it actually does ... but it really does MORE than it says on the tin! It was very interesting to discuss the structure of copy and how to grab the reader’s attention.”
Kerrie Illsley, Marketing Assistant, Balfour Beatty plc.
Engaging with inclusive leadership style
"Martin is a very engaging course trainer with an inclusive leadership style that puts delegates at their ease. He has an energetic and enthusiastic style which really helps in making the course material interesting and informative. I would certainly recommend his courses to others".
James Rollin, Marketing Manager, Interfleet Technology
“Making people engage with your content is key – this course highlights some vital techniques that we all should know, but perhaps don't! A good atmosphere and informative day – thank you!”
Hannah Apps, Web Content Manager, Travis Perkins Plc
What your day includes:
- One day of presentations with exercises and group discussion
- CPD Certificate (6 hours study)
- Full colour workbook with useful reference data
- Networking lunch and refreshments throughout the day
- Free Booklet: Writing Your Communication Strategy an 8-step 16-page easy-reference guide