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Map Society of Wisconsin Talk

UWM Libraries
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“Maps and Travel Guides: Complementary or Contrary? The Case of the Baltic States”

Sponsored by the Map Society of Wisconsin, this talk is presented by Brent McKenzie, MBA, PhD, Associate Professor, Dept. of Marketing & Consumer Studies, College of Business and Economics, University of Guelph (Ontario, Canada), on Tuesday, April 10 at 3 p.m. in the American Geographical Society Library, located on the third floor east wing of the UWM Golda Meir Library, 2311 E. Hartford Ave.

The Baltic Republics of Estonia, Latvia, and Lithuania, each with their own distinct language and culture, have experienced similar dark and tragic periods in the 20th century, from their forced annexation into the Soviet Union until they regained their independence in 1991.

Based on an examination of Soviet-era travel guides and maps, as well as similar materials produced since 1991, Dr. McKenzie will present, review, and critique how these documents have helped (or hindered) the development of each country’s identity.

This will be an interactive discussion that highlights how maps and travel guides have depicted historic and ongoing affronts to cultural identity.

Dr. McKenzie is an expert on marketing and management-related issues in the Baltic States. He has engaged in extensive research fieldwork, and conducted numerous academic and industry workshops, presentations, and seminars in these countries. His research on the Baltic States has been widely published in both academic and practitioner journals.

Dr. McKenzie was also a 2017 recipient of an AGS Library Fellowship.

Socializing and light refreshments at 2:30 p.m. Free and open to the public.