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Wednesday
16
MAY

Google Advertising For Not for Profits

10:00
12:30
Bird's Eye Marketing
Event organized by Bird's Eye Marketing

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When looking to donate money or time, many people will search the internet. Those appearing at the top of the listings have the best chance of capturing donors or volunteers.

There are two ways to make it to the top of Google’s listings:

SEO, or search engine optimization, which takes months, even years of hard work; or,
Advertising on Google and other search engines.
Google advertising can jump you to the top of search result listings at no cost. And, it is one of the most effective types of advertising because it captures people in the moment they are searching.

Google’s Not For Profit Grant Program

As a Not for Profit you are eligible to receive up to $10,000 per month in Google advertising credits. You can use those credits to advertise your organization’s benefits on Google’s search engine.

How Google Advertising Works – Case Study

To make the top of search listings requires a basic understanding how search engine advertising works. This introductory session will show you just that. We’ll use an Ottawa area Not for Profit case study demonstrate how to use keywords, ads, bidding and more to get the most traffic from your grant dollars.

Learning Objectives
At this Session You Will Learn How To:

Apply for the Google Grant program ($10K / month advertising credits)
Set and make the most of your search engine advertising budget
Get your ads to appear in the best spots without paying the highest price
Refine your product/service keywords, PPC ads and landing pages so they boost your results
Target the customers you're after